On October 20, 2022, the FTC published an Advance Notice of Proposed Rulemaking (ANPR) that seeks public comment on potential harms stemming from deceptive or unfair review and endorsement practices and whether a rule would help consumers and level the playing field for honest marketers. According to the FTC’s press release, the agency is exploring a potential rule to combat deceptive or unfair review and endorsement practices, such as using fake reviews, suppressing negative reviews, and paying for positive reviews.
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